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Google Ads Management
Geo-targeted search campaigns reaching parents actively looking for British schools in your area. Transparent reporting on every dirham spent.
We help British schools attract more parents, book more school tours, and enroll more students with data-driven marketing that delivers measurable results.
A Dubai-based British curriculum school partnered with Slicky Media to rebuild their digital ad strategy across Google Ads and Meta. Within 6 months, combined cost-per-lead dropped from 290 AED to 155 AED — a 47% reduction — while total qualified leads grew from 62 to 146 per month.
Cost-per-lead dropped from 290 AED to 155 AED over 6 months
| Metric | META Facebook & Instagram |
Google Ads Search & PMax |
Combined Total |
|---|---|---|---|
| Ad Spend | 11,144 AED (49.1%) | 11,530 AED (50.9%) | 22,674 AED |
| Impressions | 522,048 | 106,983 | 629,031 |
| Clicks | 9,190 | 4,413 | 13,603 |
| Avg. CPC | 1.97 AED | 2.61 AED | 2.18 AED (weighted) |
| CTR | 2.73% | 4.12% | 3.08% |
| MQLs (Qualified Leads) | 43 | 103 (Tour Bookings) | 146 |
| Cost Per Lead (CPA) | 184 AED | 112 AED (PMax @ 64 AED) | 155 AED |
Everything your school needs to attract more families and fill your classrooms.
Geo-targeted search campaigns reaching parents actively looking for British schools in your area. Transparent reporting on every dirham spent.
Visual campaigns that showcase your school culture, student life, and open days to the parents most likely to apply.
Rank at the top when parents search "British school near me". Website optimization, Google Business Profile, and local authority building.
Content calendars, reels, and community engagement that builds trust and keeps your school top-of-mind for prospective parents.
Virtual tours, headteacher messages, and student stories that move parents from "interested" to "visiting" to "applying."
Conversion-focused websites and brand identities that position your school as the premium choice and make enquiring effortless.
Word-of-mouth isn't enough. Every quiet month means empty desks and budget pressure.
Competitors appear first in search. If you're not on page one, you don't exist for that family.
Scattered campaigns get clicks but few applications. Without a proper funnel, budget leaks out.
We analyse your current marketing, search visibility, and competitors. Free, with no obligation.
We map your admissions calendar, define the parent journey, and build a channel plan with clear targets.
Creative, targeting, and landing pages go live. Built around open days, tours, and applications.
Monthly reporting on enquiries, tours, and cost per enrollment. We double down on what works.
Tell us about your school and what you're looking to achieve. We'll come back with two or three specific things to fix, whether you work with us or not.
Instant connection with Slicky Media. We reply within 24 hours.
Or email us at info@slickymedia.com