SLICKY MEDIA SLICKY MEDIAFull-funnel performance marketing for Dubai real estate: Meta & Google Ads, click-to-WhatsApp capture, CRM nurture, closed-loop attribution. One pipeline, one dashboard, one number that matters - bookings.
Five stages, each measurable, each owned. This is the exact pipeline we run for every project, with no black hole between ad spend and your sales floor.
STAGES, ONE PIPELINE
Audiences built off community, budget band and intent level. Creative and messaging are written to filter before they attract, so "just looking" traffic never costs you a qualified slot.
Lead forms, landing pages and click-to-WhatsApp all route into one pipeline. The first message goes out while intent is still hot - speed-to-lead decides the deal, not the ad.
Every lead scored, logged and stage-tracked. Automated follow-ups across WhatsApp, call and email on day 0, 3 and 7 - nobody quietly dies in a spreadsheet.
The sales team confirms and dispatches viewings, reminders fire 24 and 2 hours out, and no-shows get chased automatically until they convert or opt out.
Every booking is traced back to campaign, audience and spend, reported weekly. We optimise toward revenue, not likes.
A live simulation using the current rates of our active campaigns. Drag the budget to see where leads move, and what a bigger spend actually buys.
Model uses blended rates from our live Dubai real estate accounts: ~AED 118–160 CPL, 61% WhatsApp connect, 34% qualify, 17.8% lead-to-viewing, 22% viewing-to-negotiation. Your funnel will vary by project, area and price point - this is a directional projection, not a guarantee.
We plug into what you already use, or build this end-to-end in under three weeks. Every lead moves to the next stage on its own - the pipeline never waits on a human to notice.
Audience, offer and creative built against closed deals, not clicks. Budget shifts toward the conversion signal at the bottom of the funnel, not the top.
Every lead lands in one pipeline in under 60 seconds, regardless of source, project or channel. No agent digging leads out of personal chats.
Lead scoring, sequencing, call disposition and viewing scheduling, configured so a cooling lead gets caught before it goes cold.
Optimisation on real bookings, not pixel noise. Server-side events and Conversion API mean the ad platform learns from qualified leads, not last-click guesses.
Three agencies before us. AED 240 CPL and a 4% viewing rate. Leads scattered across agents with no follow-up discipline - marketing looked "busy," but nobody could say which channel actually produced a booking.
Server-side tracking and Conversion API wired to every touchpoint. One CRM, auto-assigning leads within 90 seconds. Every campaign moved to click-to-WhatsApp as the primary capture path.
Creative rotated against qualified leads, not clicks. CPL dropped from AED 240 to AED 118 as monthly spend scaled from AED 12K to AED 42K. Viewing rate climbed from 4% to 14% inside six weeks.
Every booking fed back into attribution, and budget shifted weekly toward what actually converted. Automated no-show chase lifted the show-up rate by 30%. The launch sold out on day 88.
"We stopped discussing lead quality in week two. By week ten, we were discussing inventory allocation." Rohit Rao - VP Sales, Meridian Developments, Dubai
4.9/5 average across client reviews and renewals. Shared with permission.
"For the first time in six years, our morning meeting isn't about lead quality. It's about who gets today's viewings."
Rohit Rao - VP Sales, Meridian Developments, DubaiBlended CPL across our live Dubai accounts runs AED 118–240 depending on project tier, area and creative maturity. You'll get a number specific to your project before any spend commitment, not a generic range.
Campaigns typically launch within 5–7 business days of the audit. First qualified leads land inside the first week; the funnel keeps improving over the first 30–45 days as creative and audiences get tested.
Only if you want us to. Most clients keep their existing CRM (HubSpot, Zoho, Bitrix24, Kommo) - we configure scoring, sequencing and WhatsApp integration inside it rather than migrating you to something new.
Click-to-WhatsApp ads and forms route directly into WhatsApp Business API, so the first reply goes out automatically while intent is still hot, then hands off to a sales agent once a lead is qualified.
We generally recommend AED 25,000/month minimum in ad spend to generate a statistically useful funnel - enough volume to test creative and optimise toward bookings rather than guesswork.
We cap how many developments we take on per micro-market and price tier at any one time, and we'll tell you upfront if that's a conflict before you sign anything.
A weekly dashboard covering CPL, connect rate, qualification rate, viewings booked and pipeline value by campaign and audience - attributed back to spend, not just impressions and clicks.
A 90-day initial pilot, month-to-month after that. We'd rather earn the renewal every quarter than lock you into a term that outlives our results.
Tell us what you're selling. You'll have a projection back within 48 hours, or skip the queue and message us on WhatsApp now.
You send project details and current funnel; we map exactly where leads leak today.
CPL, viewing rate and pipeline projection, built on your actual budget and price point.
A 90-day pilot proves the funnel works before we ever talk about scaling budget.