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Google Ads Management
Geo-targeted search campaigns reaching buyers and sellers actively looking for properties in your area. Transparent reporting on every dirham spent.
We help real estate brokers, agencies and developers attract more buyers, list more properties, and close more deals with data-driven marketing that delivers measurable results.
A Dubai-based real estate brokerage partnered with Slicky Media to rebuild their digital ad strategy across Google Ads and Meta. Within 6 months, combined cost-per-lead dropped from 290 AED to 79 AED — a 73% reduction — while total qualified property inquiries grew from 62 to 370+ per month.
Cost-per-lead dropped from 290 AED to 79 AED over 6 months
| Metric | META Facebook & Instagram |
Google Ads Search & PMax |
Combined Total |
|---|---|---|---|
| Ad Spend | 11,144 AED (49.1%) | 11,530 AED (50.9%) | 22,674 AED |
| Impressions | 522,048 | 106,983 | 629,031 |
| Clicks | 9,190 | 4,413 | 13,603 |
| Avg. CPC | 1.97 AED | 2.61 AED | 2.18 AED (weighted) |
| CTR | 2.73% | 4.12% | 3.08% |
| MQLs (Qualified Leads) | 43 | 103 (Listing Inquiries) | 146 |
| Cost Per Lead (CPA) | 184 AED | 112 AED (PMax @ 64 AED) | 155 AED |
Everything your brokerage needs to attract more buyers, list more properties, and close more deals.
Geo-targeted search campaigns reaching buyers and sellers actively looking for properties in your area. Transparent reporting on every dirham spent.
Visual campaigns showcasing property listings, virtual tours, and open house events to the most likely buyers and investors.
Rank at the top when buyers search "apartments for sale Dubai" or "villa rent Dubai". Website optimization, Google Business Profile, and property portal authority building.
Content calendars, reels, and community engagement that builds trust and keeps your brokerage top-of-mind for prospective clients.
Property walkthroughs, drone footage, and area highlights that move prospects from "browsing" to "visiting" to "booking a viewing."
Conversion-focused websites and brand identities that position your brokerage as the premium choice and make property enquiries effortless.
Referrals and walk-ins alone aren't enough. Every quiet month means idle listings and revenue pressure.
Competitors appear first in search. If you're not on page one, you don't exist for that buyer or seller looking for an agent.
Scattered campaigns get clicks but few enquiries. Without a proper buyer/seller funnel, budget leaks out on low-intent curiosity.
We analyse your current marketing, online visibility, and competitors. Free, with no obligation.
We map your client journey, define your property niches, and build a channel plan with clear targets for listings and viewings.
Creative, targeting, and landing pages go live. Built around your properties, locations, and client acquisition goals.
Monthly reporting on inquiries, viewings, and cost per listing. We double down on what works.
Tell us about your real estate business and what you're looking to achieve. We'll come back with two or three specific things to fix, whether you work with us or not.
Instant connection with Slicky Media. We reply within 24 hours.
Or email us at info@slickymedia.com